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HELENA CHRISTENSEN - 2019 PHOTO PROJECT

The 2019 Photo Project is a yearlong campaign intended to capture the rawness and authenticity of New York City’s subcultures. Lensed by photographer Quentin de Briey, the series will progress each month with looks from the current collection shot on locals who represent the diversity and spirit of rag & bone. “We have always focused on working with authentic and original talent and I’m excited to see how the imagery from this project will connect with people from multiple walks of life.” HELENA CHRISTENSEN Helena Christensen is one of the original super models and a celebrated fashion and art photographer. Born in Copenhagen to a Peruvian mother and Danish father, Helena has risen to global fame, gracing the covers of Vogue, Elle, Harper’s Bazaar and W since the early 90’s. Simultaneously Christensen has been serving as a founding partner and creative director of Nylon Magazine, launching the concept store Butik in New York City and created best-selling designs with Habitat London. She is a creative director of the perfume company Strangelove and she travels the world with the UNHCR as a writer and photographer to document the hardships of refugees and displaced persons. Her photography has been published extensively in art and design magazines and is frequently showcased in galleries from Europe to the US.

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