From Chanel to Miu Miu and Isabel Marant, a preview of the newest fashion stores of the world inaugurated in the months of July and August 2018.
Balmain relaunched its website with the help of YNAP E-commerce to strengthen its online presence. The platform, previously available only in English and French is now available in seven different languages, and features a captivating shopping experience with a new modern design created by the Mazarine agency.
New currencies and methods of payment, such as Alipay, Payease, Sofort, Wiretransfer, enrich the purchasing possibilities of the platform, whose delivery and customer care services now benefit from the tried-and-true YNAP technology and logistics platform.
Chanel reopens the doors of its very first Roman boutique, in Via del Babuino. The boutique store, which covers a single floor with a total surface area of 350 square meters, was conceived by the New York architect Peter Marino and is inspired by the Parisian apartment of Mademoiselle Chanel.
Iconic colours from the Chanel palette, with touches of black, white, beige and gold, are found in every room, harmoniously combined with rich woven silk and wool, the house's unmistakable tweed furnishings, and marble floors embellished with light-coloured carpets, to embody the perfect balance of intimacy and refinement.
A lovely garden in the shade of two beautiful magnolias, will pleasantly surprise the boutique's customers, who are invited to enjoy the outside breeze while they shop.
Chanel's new boutique will feature exclusive and limited edition creations from the Parfums Beauté universe.
Elisabetta Franchi makes another stop in Saudi Arabia with the opening of her second boutique in the country's capital, Riyadh. The boutique is located in the brand new Riyadh Park Mall shopping centre.
Dolce & Gabbana
Dolce & Gabbana opens a new boutique for women and men clothing and accessories, in Forte dei Marmi, a maritime town in the province of Lucca, in northern Tuscany. The Interpor design was followed by the studio Storage in Milan, which has developed a project exclusively for the maritime town.
A display in luxury and refinement, the exterior facade of the boutique is covered with white Carrara marble, a reminder of the fashion house's pride in its country of origin. Inside, light, delicate, soft shaped furniture stands in contrast with the stricter geometric lines of the boutique's exquisite Azul Celeste marble panels, laid out horizontally on the walls, as though a metaphor for the undulating waves of the nearby sea. The staircase, also made out of marble, acts as a cantilever, giving a further sense of lightness to the space. The shop's luminous ceiling is made of plaster, while the floor is mixed marble. The decor consist of Canaletto wood furniture and shelves with simple lines, celestial marble pieces, and elegant seating, reminiscent of 1950s aesthetic, and with a particular Cruise ship appeal.
Roberto Cavalli is opening its first German store, revealing a new retail concept dreamed up by Paul Surridge, the brand's creative director. The flagship store, which occupies a total area of 230 square meters, is located in Berlin on the Kurfürstendamm, officially dubbed "Berlin's favourite shopping boulevard".
Here, the choice of materials, colours and textures serve to highlight the fashion house's deep ties to its native Tuscany, serving as inspiration for the sophisticated colour combinations and timeless elegance of its various architectural elements. Recalling the sumptuous atmosphere of a Florentine palace, the rooms follow one another, revealing precious marble floors and elegant barrel-vaulted ceilings.
Furla arrives in Miami. Spanning over 1,151 square feet, the space intertwines Italian heritage and quality with colorful creativity and features the fashion house's Pre-Fall 2018/2019 collection, offering a wide assortment of bags, small leather goods, textiles and jewellery.
“We are very excited to bring a new Furla boutique to Miami,” said Furla CEO Alberto Camerlengo. “The city’s rich heritage and vibrant artistic culture and fashion scene is the perfect fit for our brand.”
Agnona opens a new boutique in London in Albemarle Street, in the district of Mayfair, with an unprecedented design concept. The space, devised by the Studio Ciarmoli Queda under the creative direction of Simon Holloway, evokes the origins of the brand as a producer of fabrics for haute couture. The inspiration stems in the industrial architecture of Agnona's original factory, located in the Biella area, north of Milan. The neutral palette is heightened by elegant 1950s-inspired furnishings, made from precious "Eucalyptus frisé" wood and upholstered in tones of taupe, nude and an unexpected citrine velvet.
Isabel Marant inaugurates her new boutique at 354 Rue Saint-Honoré, steps from the luxurious Place Vendôme in Paris. The space features a distinctly French clean and modern aesthetic, with suave contemporary sculptures and seating, rectangular prism shelves extending out from the pristine white walls, and green plants. The store will carry the label's Isabel Marant, Isabel Marant Etoile and Isabel Marant Homme collections.
Miu Miu also opened a new shop in Paris, Rue du Faubourg Saint-Honoré. The boutique covers three levels, with a total area of 540 square meters dedicated to showcasing the brand's latest accessories, bags, footwear and clothing collections.
The building's façade architecture is typical of historic nineteenth century Parisian palaces, with large windows giving city dwellers a peek at the shop's interior atmosphere.
Parfois arrives in Milan, on Corso Buenos Aires, one of the main shopping streets of the city. The store opening was celebrated with a glamorous cocktail party hosting guests such as the Italian influencer Valentina Ferragni, younger sister of fashion designer Chiara Ferragni.
The store will carry Parfois' lines of handbags, jewellery, scarves and other accessories, in addition to limited edition collections, true to the brand's philosophy of providing a constant assortment of products in line with trends seen on the runway at low prices.