Last April, Victoria Beckham humorously unveiled the first images of her sportswear collection in collaboration with the Reebok Sport brand. A small selection of the collab is now available in pre-sale online.
The wait has been unbearably long since the Victoria Beckham x Reebok collaboration was first announced last November. This has been especially true since Beckham chose to reveal a few sneak peak photos on her Instagram account, April 13th, putting her self-deprecation on display for the event. But today, the wait is over: a sample of the Reebok x Victoria Beckham line is now available for pre-sale on the brand's website. The sample includes the collab's very first unisex hoodies and t-shirts.
Black and white t-shirts inspired by the 1990s featuring Shaquille O'Neal's iconic number 34, worn throughout his years of fame, sweatshirts with a Jordan-like silhouette of Shaq dunking... The first pieces of this Reebok collab confirm one thing: the line is a true hommage to the legendary NBA basketball player.
On the first shot she posted to Instagram, Victoria Beckham can be seen posing alongside Shaq's glorious 7′1″ stature. The caption humorously reads: "Chose today not to wear heels?? 🤔". Another shot depicts the designer standing on a wooden box to be able to hold O'Neal by the shoulder.
Standing at a mere 5′ 4″, it was not without humour that the British fashion designer chose to introduce her new line.
"I've long dreamed of being able to express my aesthetic sensibility in a sportswear environment. This partnership with Reebok will help me share my vision with a new audience. It's really exciting to work with such an iconic brand that shares my willingness to encourage women to surpass themselves", Beckham explains on the website.
And Reebok is apparently not the only one to support Beckham. The Beckham tribe appeared as number one fans of their mother's ready-to-wear parade in February, sitting in the first row: Brooklyn, Romeo and Cruz all proudly attended the collaboration's launch party on April 12, 2018.
If Victoria Bekcham hopes to appeal to a younger audience with her new athletic collaboration, she has already, managed one sizeable victory: seducing her own sons.