As the next season begins, fashion houses present their new vision and fashion collections through their Fall Winter 2018-2019 ad campaigns. Spotlight on the best new ads of the season, featuring some of the most requested models and it girl and very best photographers in the world.
For its new advertising campaign entitled "Neon Dream", Prada opted for the belgian photographer Willy Vanderperre to shoot the main character, Amanda Murphy, in a Las Vegas background, with signage drawn from the Prada universe. Electric.
The new Gucci campaign is entitled "Gucci Collectors" and features a group of compulsive collectors of works of art and objects as its main protagonists. Behind the project: the creative direction of the designer Alessandro Michele and the famous lens of photographer Glen Luchford.
For their new 2018 campaign, Coach worked with photographer Steven Meisel and creative director Fabien Baron. The face of the brand is Selena Gomez for the third time, but now the Coach family has widened to include Japanese actress and model Kiko Mizuhara, Chinese actress Guan Xiaotong and Chinese actor Timmy Xu.
"I love the way this season we pushed the guys from the coach gang to be even more unique, different and just plain cool in their way of being," said Vevers, creative director of Coach.
"This is how I see people here in New York, having fun wearing clothes; This aspect of fashion is very important to me."
Ermanno Scervino has chosen the suggestive location of Valdarno in Tuscany as a backdrop for his new campaign starring models Myrthe Bolt, Kirin Dejonckheere, Sara van der Hoek, Chunjie Liu and the model Barry Lomeka and immortalized by Swedish photographer Mikael Jansson.
"I wanted images without time, of impact like those of the great Italian cinema that I am passionate about. This seemed to me the perfect location, first of all because it is in Tuscany as is my brand, but also because they contribute, without encumbering the shots, to create a dreamlike atmosphere", said Scervino.
Faretta is the main face of Blumarine's new campaign. The campaign was shot by the Luigi & Iango duo.
"The elegance and sensuality, stylistic codes of Blumarine, blend in a suggestive landscape where every shot expresses strength and beauty", the brand explains.
Holland Park, is the setting for Agnona's new ad campaign starring Edie Campbell as its main face and shot by photographer and artistic director Ezra Petronio. "Edie is one of the most beautiful women of our time. Her extraordinary outward appearance conceals a fascinating intelligence and witty sense of humour. It was a very natural and intriguing way for us to depict Agnona." said creative director Simon Holloway.
Dsquared2 has chosen models and it girls of the moment Gigi Hadid and Kendall Jenner for its western-style fashion film presentint the brand's new advertising campaign. The film was produced by Mert Alas and Marcus Piggott under the artistic direction of Giovanni Bianco.
Giorgio Armani confirmed Sarah Moon for their new advertising campaign. Starring models Luping, Sibui, Nastya Sten, Maxime Daunay and Tony Thornburg.
Anna Ewers, Vittoria Cassidy and Henry Kitcher are the new faces of Isabel Marant's latest campaign. On the other side of the camera is Juergen Teller who chose the brutalist architecture of the Centre Pompidou in Paris for the shooting.
Alberta Ferretti has chosen the British photographer David Sims for its new campaign. The campaign stars models Edie Campbell and Liya Kebede portrayed in a timeless atmosphere.
Loewe first unveiled the images of its Fall Winter 2018-2019 ad campaign, photographed by Steven Meisel. The first shot features top model star Stella Tennant immersed in the reading of Don Quixote by Miguel de Cervantes, one of the classics of Spanish literature, specially bound with a hardcover for the occasion, and featuring a reworked photo cover of Meisel, originally published in Vogue Italia. In the second shot, Meisel portrays Tennant and model Elise Crombez locked in an old elevator, in a classic film-inspired scene. The third shot is dedicated to Loewe's Gate bag and highlights the design of the brand's new flagship piece.
Zizi Donohoe's new advertising campaign was shot by British art photographer, filmmaker and self-portrait artist Nadia Lee Cohen. The campaign shots star the brand's iconic pajamas and precious eye masks worn by Leomie Andersen and Ganna Bogdan last London Fashion Week.